Thursday, January 16, 2020

Factors that influence an individual’s self-concept Essay

P3: State factors that influence an individual’s self-concept M2: Outline how factors can influence the development of an individual’s self-concept Sharon is a 17 year old girl at the stage of adolescence, to add on to that she’s also a single mother of two children. Throughout her life she has had to grow up more than others as she has a family of her own to look after as well as her educational life which will determine how her future will turn out later. In this assignment I will state as well as outline factors that can influence the development of Sharon’s self-concept. Before I continue I will be discussing self-concept, self-esteem and self-image in terms of Sharon. Self-concept is how Sharon views herself in terms of her strengths and weaknesses; self-concept is what she thinks of herself as†¦ While self-esteem is how much Sharon values herself, in other words if Sharon had a high self-esteem she would be more likely to believe herself as an extremely likeable person. Lastly, self-image is basically the overall image Sharon has of herself, what she believes her own image portrays. Read more:  Influences that affect children’s development essay Age: Especially at the stage of adolescence, girls like Sharon tend to be extremely self-aware of their own image and how they portray themselves towards the public. This is because as Sharon gets older, she’s more likely to care about how other people think of her. Age influences Sharon’s self-concept because as she gets older she’ll tend to behave in a certain way when she thinks she doesn’t belong anywhere, to be able to fit into everybody’s standards. As Sharon gets older, she’s more likely to develop her own self-image however peer pressure will prevent her from doing that as she will feel more pressured into fitting in and more fearful of being rejected by the majority. Appearance: Appearance is a big influence on Sharon’s self-concept, as appearance also affects your self-image as well as self-esteem. During the stage of adolescence, teenagers like Sharon tend to be more critical to themselves more therefore their way of judging tends to be more harsh; depending on  Sharon’s judgment of herself it’s more likely that she will either have higher self-esteem or lower self-esteem: this is because at this stage teenagers like Sharon tend to seek out their insecurities more and are less likely to point out their strengths since they are more focused on trying to fit in†¦And these days teenage girls care more about being physically perfect and trying climb up the social ladder that they sometimes forget about their own unique qualities and try to forge a completely whole image which fits completely into society’s standards. However looking back at Sharon’s past, it’s more likely that she’s to have a more negativ e self-concept, self-image as well as self-esteem as not only has she given birth once but twice and pregnancies can cause physical side effects such as stretch marks; now adding on to the stress Sharon has to face from trying to fit in she also has to face the physical side effects of giving birth which can cause her self-esteem to deflate which will overall affect her self-image. Gender: Gender influences Sharon’s self-concept because Sharon depending on how she’s been brought up may act upon society’s expectations towards male and female. When it comes to females, they are expected to be more of the submissive type that tend to do the domestic tasks around the house and do jobs related to health care more than physically strenuous jobs. Unlike males who are suspected to be more dominant, strong and more into jobs which doesn’t require emotional involvement but more of physical and intellectual involvement. When it comes to gender’s influences to Sharon’s self-concept, she will tend to stray away from doing physically strenuous activities as a girl she’s not expected to be strong and fit like boys but fragile and slender because it suits society’s overview on femininity. Overall adolescents like Sharon will feel more pressured in trying to fit into their gender roles. Culture: Culture affects our self-concept because it could change Sharon’s values and views of herself depending on what kind of culture she grew up into. Culture teaches Sharon a lot about how to do things such as what kind of clothes to  wear, how to react in different situations, and what food she should be eating; in other words it encourages Sharon to have different views and improves her self-concept depending on what kind of culture we grew up into. Culture mostly influences positive self-concept as culture is mostly not aimed to degrade our self-image but to improve our overall views on ourselves by gaining confidence and learning how to do and view things in a certain way. For Sharon since it seems that she hasn’t moved around much then it means that she’s been able to fit in to her culture quite well, and may not have much difficulty making herself accustom to other people’s culture; the way they were brought up. Culture affects self-concept because self-concept involves things such as how clever you are, and the approach to education is something that’s viewed differently from culture to culture. The Asian culture might be more uptight and committed to education, in contrast to the Western culture’s less uptight but nonetheless committed approach to education. The downside of culture is that if Sharon was to find her culture and another person’s culture clashing together then it could cause a negative influence towards her self-concept as this could mean that they won’t have the same views or attitudes to certain things, which could cause Sharon’s overall performance to a disadvantage as it’ll make her more self-conscious and less confident in the way she has been brought up as well as feel anxious as she might not be able to get her views across easily. Income: Income influences Sharon’s self-concept because depending on how much income Sharon or her mother’s income might be it might change her views towards money and expenditure as well as values towards other factors such as education because education usually is the key to a better occupation which could lead to higher income. Especially when Sharon’s a young single mother with most likely no high income at all, she’s forced to sacrifice some of her own self-indulgences to be able to provide for her children as well as aid in monthly bills with Janet as Janet can’t always provide financial security for her family. Due to Sharon’s current situation she’s more likely to have a negative self-concept, she will often find life more difficult and find less enjoyment out of trying to maintain enough income to fend for her  family as this will reduce Sharon’s time for herself as well as time to hang out with her friends and family. However since Sharon not only gave birth to Aimee but Fergal, this could indicate that there are positive influences to income when it comes to Sharon’s situation as this could mean Sharon’s willing to cope with the problems of being a single mother and try to be successful at it, meaning she must have a higher self-esteem to be able to have a high motivation. Media: Media plays an important role in influencing Sharon’s self-concept, media tends to encourage adolescents such as Sharon to come up with unrealistic ideals. This could cause Sharon to go through extreme measures such as dieting to get the perfect body, as well as completely change how she behaves because she might not be portraying the feminine image girls should have. The media tends to exaggerate flaws out of people that adolescents like Sharon feel the need to change due to the growing feeling of insecurity about their own qualities which causes low self-esteem and self-image; because of this Sharon may feel tempted to compare herself with friends and other people and be increasingly self-aware of other people’s opinions. Depending on how much self-esteem Sharon has towards her self-image she’s more likely to change her self-concept in order to meet the unrealistic norms the media has brought out from trying to maintain consistency with the idea of perfection. Education: Education affects Sharon’s self-concept because education is a gateway to Sharon’s overall financial outcome as well as lifestyle in the future; it also gives Sharon the ability to choose. However since Sharon’s a single mother education would have to be postponed as her life now revolves around her two children: Aimee and Fergal. Since Sharon’s at the age of 17 she’s still in progress of acquiring her qualifications, doing her A-levels then going to University. Unfortunately her current situation will prevent her from working to the best of her ability, this may affect her self-concept as  she’ll be less motivated to study and learn. She may also lack self-esteem because she might not be able to understand what’s going on in her lessons and what needs to be done. Her teachers might start to discourage her from continuing the courses she does due to bad grades and overall her self-concept will change negatively. Being a mother at the age of 17 is hard to hide, in such a big environment such as school and being pregnant at such a young age can be looked down upon which could cause Sharon to get bullied at school. Bullying is a dilemma that people have always tried to prevent but it still goes on today, it could cause a lot of damage to a person’s self-concept especially Sharon’s. Environment: Sharon’s financial status may prevent her and her family to live in a peaceful environment where pollution and violence is rarely an occurrence. This will affect her self-concept as Sharon will start to compare her situation with others that may have a better lifestyle bringing her self-esteem and self-image down. With her current situation she’s more likely to be living in a more polluted environment, meaning the environment she’s living in would be uncontained and unclean. This will be a potentially damaging environment for her children’s health thus affecting her self-concept negatively. Socialisation: When it comes to socialisation Sharon’s lifestyle will affect her greatly, as she’s a busy mother who would have to prioritise her children first before personal indulgences. This will affect her self-concept and self-image because she will have less time to hang out with her friends and socialise as well as even have enough time to take care of herself or go shopping. Sharon’s self-confidence will also decrease drastically as she compares her friends’ social life with hers, because Sharon already has a family while her friends are still at their adolescence stage having lots of freedom and less responsibilities to take.

Wednesday, January 8, 2020

Their Eyes Were Watching God Essay - 731 Words

Their Eyes Were Watching God De white man is de ruler of everything as fur as Ah been able tuh find out#8230; de white man throw down de load and tell de nigger man tuh pick it up. He pick it up because he have to, but he dont tote it. He hand it to his womenfolks. De nigger woman is de mule uh de world as fur as Ah can see (14). The white man is on the top of the social and economic hierarchy. He holds the power, and due to this power has a privilege commanding respect and performed labors. The people who comply are the African-American men. However, there is a second hierarchy for the black men under the white mans privileges. To assume some sort of position of power they use whatever influence they have,†¦show more content†¦She completes her tasks as a mule would, thoughtlessly and trained. She passes on her passive attitude onto her granddaughter Janie. Janie works for her first husband, doing what he demands of her. Like a mule she sits when told, stands where she is told, and does exactly what she is told to do. She does not think for herself, pondering maybe if somebody was to tell me how (23). When a charming young man convinces her she needs a better life she follows, as a mule would. She slowly holds a better title, Mrs. Mayor, but still follows her husband. She spends endless days in her new husbands store, thankless days, following Jodys specific direction. Janie and her grandmother represent a culture of women that were stereotyped into a specific gender role, putting them as the last class in society. They received no compensation or respect for their services. Their work specifically benefited only those they worked for, and supported. Through compromising themselves in this way these women were subjected to even more maltreatment. African-American women, like mules, are property of men. They are treated without the proper human rights that should be placed on a woman doing so much for their men to survive. Janie represents black womens struggles, as her own struggle progresses in Jodys store. He buys her, through and similar to, his purchases of new clothes of silk and wool (33). When the twoShow MoreRelatedTheir Eyes Were Watching God1064 Words   |  5 Pagessignificant than death. In Zora Neale Hurston’s famous novel, Their Eyes Were Watching God, the main character Janie Crawford is plagued by the deaths of loved ones. Janie moves from caregiver to caregiver searching for true love and happiness, only to have it stripped away from her once she finds it in her third husband Tea Cake. At the end of the novel, having realized true love and loss, Janie is a whole woman. Their Eyes Were Watching God portrays the growth of the human spirit through both the emotionalRead MoreTheir Eyes Were Watching G od1780 Words   |  8 Pagesshort story â€Å"Sweat† and novel Their Eyes Were Watching God, the focus is on women who want better lives but face difficult struggles before gaining them. The difficulties involving men which Janie and Delia incur result from or are exacerbated by the intersection of their class, race, and gender, which restrict each woman for a large part of her life from gaining her independence. Throughout a fair part of Zora Neal Hurston’s novel, Their Eyes Were Watching God, Janie’s low class create problemsRead MoreTheir Eyes Were Watching God932 Words   |  4 PagesJanie Crawford: The Woman Whose Clothing Conveys Her Relationships In Zora Neale Hurston’s Their Eyes Were Watching God, the protagonist, Janie, endures two marriages before finding true love. In each of Janie’s marriages, a particular article of clothing is used to symbolically reflect, not only her attitude at different phases in her life, but how she is treated in each relationship. In Janie’s first marriage with Logan Killicks, an apron is used to symbolize the obligation in her marriage. â€Å"Read More Eyes Were Watching God Essay711 Words   |  3 Pages Their Eyes Were Watching God provides an enlightening look at the journey of a quot;complete, complex, undiminished human beingquot;, Janie Crawford. Her story, based on self-exploration, self-empowerment, and self-liberation, details her loss and attainment of her innocence and freedom as she constantly learns and grows from her experiences with gender issues, racism, and life. The story centers around an important theme; that personal discoveries and life experiences help a person findRead MoreAnalysis Of Their Eyes Were Watching God 1061 Words   |  5 PagesDivision: Janie Crawford in Their Eyes Were Watching God Their Eyes Were Watching God was written in 1937 by Zora Neale Hurston. This story follows a young girl by the name of Janie Crawford. Janie Crawford lived with her grandmother in Eatonville, Florida. Janie was 16 Years old when her grandmother caught her kissing a boy out in the yard. After seeing this her grandmother told her she was old enough to get married, and tells her she has found her a husband by the name of Logan. Logan was a muchRead More Their Eyes Were Watching God Essay1757 Words   |  8 Pages Their Eyes Were Watching God Book Report 1. Title: Their Eyes Were Watching God 2. Author/Date Written: Zora Neale Hurston/1937 3. Country of Author: 4. Characters Janie Mae Crawford- The book’s main character. She is a very strong willed, independent person. She is able to defy a low class, unhappy life because of these factors, even though the environment that she grew up and lived in was never on her side. Pheoby Watson – Janie’s best friend in Eatonville. Pheoby is the only towns person whoRead MoreWhose eyes were watching God?1400 Words   |  6 PagesWhose eyes were watching God? In the movie Their Eyes Were Watching God, Oprah Winfrey manipulates events that happened in the book by Zora Neale Hurston. Oprah morphs many relationships in the movie Their Eyes Were Watching God. She changes the role of gender, and also makes changes in Janie’s character strength. Oprah also changes the symbolism in the movie to where some important symbols in the book change to less important roles. Oprah changes many important events in the book Their Eyes WereRead MoreTheir Eyes Were Watching God Essay724 Words   |  3 PagesTHEIR EYES WERE WATCHING GOD ESSAY  ¬Ã‚ ¬ Janie Crawford is surrounded by outward influences that contradict her independence and personal development. These outward influences from society, her grandma, and even significant others contribute to her curiosity. Tension builds between outward conformity and inward questioning, allowing Zora Neal Hurston to illustrate the challenge of choice and accountability that Janie faces throughout the novel. Janie’s Grandma plays an important outward influenceRead MoreEssay on Their Eyes Were Watching God921 Words   |  4 PagesTheir Eyes Were Watching God An Analysis So many people in modern society have lost their voices. Laryngitis is not the cause of this sad situation-- they silence themselves, and have been doing so for decades. For many, not having a voice is acceptable socially and internally, because it frees them from the responsibility of having to maintain opinions. For Janie Crawford, it was not: she finds her voice among those lost within the pages of Zora Neale Hurston’s famed novel, Their Eyes Were WatchingRead MoreTheir Eyes Were Watching God By Zora Hurston Essay1233 Words   |  5 PagesHurston In the novel â€Å"Their Eyes Were Watching God† by Zora Neal Hurston is about a young woman named Janie Crawford who goes on a journey of self discovery to find her independence. The book touches on many themes like gender roles, relations, independence and racism however racism isn’t mainly focused upon in the book which some writers felt should have been. Some felt that the representation of black characters should have been better role models. Zora Hurston’s novel wasn’t like other black literature

Tuesday, December 31, 2019

How Blood And The Body Is Made Up Of Many Different...

Blood Disorders Natasha Hurndon HCA/240 Janet Jowitt October 13, 2014 The blood in the body is made up of many different components. The components of the blood include red blood cells, plasma, and platelets, each having a specific function. In this paper I will explain the difference between the three and the specific function they carry out within the human body, as well as how the relate to the scenarios in this week’s assignment. Red blood cells are the most needed of the three components. Basically, the main purpose of red blood cells is to transport oxygen throughout the body (BloodSource, 2014). A person who is experiencing extreme blood loss would definitely need red blood cells in order to survive. The liquid part†¦show more content†¦Ã¢â‚¬Å"Iron deficiency anemia is due to an insufficient amount of iron (Mayo Clinic, 2014).† If there is a lack of iron the body cannot produce enough substance in red blood cells in order to transport oxygen (Mayo Clinic, 2014). As with any condition there are always symptoms. The s ymptoms for iron deficiency anemia includes extreme fatigue, pale skin, weakness, shortness of breath, chest pains, frequent infections, headaches, dizziness, cold and feet, poor appetite and the list goes on (Mayo Clinic, 2014). All of Lily’s symptoms can be compared with the ones that I just mentioned. Despite the symptoms iron deficiency anemia can usually be corrected with iron supplements. However, it is important that Lily’s mother takes her to see a doctor so that she can be properly diagnosed before giving her any types of supplements. There maybe be other test or treatments that the doctor may want to perform. Next there is Davon, a 5 year old African American male who carries the sickle cell trait. There are many individuals with the sickle disease. However, those of African descent such as Davon are affected more and are at greater risk for having this trait. People who have the sickle cell trait inherit the gene from one or both of their parents (CDC , 2013). People with the sickle trait have one sickle cell gene and one normal

Sunday, December 22, 2019

The Motivational Theories Of Abraham Maslow And Frederick...

An organization success relies heavily on their employees. Employers should find better ways to motivate their staffs to achieve organizational objectives efficiently and effectively. Many psychologists understand the importance of motivation in the industry; they worked on various motivational theories which could help employers to have a fruitful and productive employee. According to Feldman, motivation is a factor that direct and energize the behaviors of humans and other organisms, in other words, an inner state that stimulates us to fulfill a goal, something that gets us doing something. Our needs motivate us to act. The complexity of the concept has led psychologists to develop a variety of approaches. Each of them tries to explain†¦show more content†¦Once the hunger is satisfied the pressure is reduced, and the need for food ceases to motivate, then the next higher order need becomes the motivating need. After the fulfillment of the two basics needs, a person can t hink about the needs of Love and Belongingness ( to obtain and give affection); then self-esteem, self-worth. Then, this person will strive for the highest level of needs self-actualization (A state of self-fulfillment, it includes growth, achieving ones potential). Becoming all that a person is capable of becoming). People strive to acquire new skills, take on new challenges and behave in a way that will lead to goals life attainment. Through this theory, Maslow underlines the complexity of human needs, and it emphasizes the idea that an individuals needs at any level on the pyramid emerge only when the more basic biological needs are reasonably satisfied. In contrast, Frederick Herzberg came in the 1950s, and 1960s with the two-factor theory also called motivation-hygiene theory in which examined employee satisfaction to see how attitudes affected motivation. Herzberg believes that attitudes can have an impact on a persons performance and also the performance of those around them. The theory was designed from a study stated that people have two sets of needs, their needs as animals to avoid pain, their needs as humans to grow psychologically. HerzbergShow MoreRelatedThe Importance Of Motivation And Its Outcomes1069 Words   |  5 Pagesare many theories about what motivates a person to behave in certain ways. When managing an organization it is important to understand and apply theories to keep personnel or employees productive and content. Three theories that can be applied to organizations in order to contribute to the organizational goal or mission accomplishment are: Frederick Herzberg’s Motivation-Hygiene Theory, Abra ham Maslow’s Hierarchy of Needs, and John Stacey Adams’ Equity Theory. Through research, Frederick HerzbergRead MoreWhy Do We Do What You Do?1508 Words   |  7 Pageson what motivates employees and leads them to their full potential and that has been the concern of theorists and entrepreneurs for the past century like Maslow, Herzberg, Elton Mayo and Fredrick Winslow Taylor. Many theories have been made to understand what affects employees in an organization and how to motivate them. Yet, none of the theories reach the same conclusion (Kanfer, Chen and Pritchard, 2008). Still the question remains, ‘Why do we do what we do?’ as there are a variety of sources thatRead MoreMotivation, Hygiene Theory And The Acquired Needs Theory1291 Words   |  6 Pagestheorists such as Abraham Maslow, Frederick Herzberg and David MCClelland have proposed their own theories of motivation in a workplace; the hierarchy of needs, the motivation hygiene theory and the acquired needs theory. These theories are referred to as the needs theories of motivation. Th ese theories specify the kinds of needs people have and the conditions under which they will be motivated to satisfy these needs in a way that contributes to performance. In spite of this, these theories have been theRead MoreHow Motivation Is Defined As The Drive Within A Person1673 Words   |  7 Pageswithin themselves. Numerous studies and experiments have been done on how best to motivate employees. Theories have developed around the results of these studies, each is tailored to the circumstances of the time, place, and people that participated in the study so they do not apply directly to every situation. One of the first and most well known theories was developed by Abraham Harold Maslow. Maslow spent a lot of time developing this idea and he revised it on multiple different occasions. It isRead MoreEssay about Motivational theorists1569 Words   |  7 Pagesï » ¿Maslow’s Hierarchy of needs Maslow wanted to understand what motivates people. He believed that individuals possess a set of motivation systems unrelated to rewards or unconscious desires. Maslow stated that people are motivated to achieve certain needs. When one need is fulfilled a person seeks to fulfil the next one, and so on. The original hierarchy of needs five-stage model includes: 1. Biological and Physiological needs - air, food, drink, shelter, warmth, sex, sleep. 2. Safety needs -Read MoreEmployee Motivation in Low Income Earning Jobs: a Case Study of Subway4613 Words   |  19 Pagesbusiness management, motivation is an important research field. Over the years, there have been many motivation theories developed. One of the most famous theories is on the basis of Abraham Maslows hierarchy of needs. Maslow (1954) argued that individuals have a hierarchy of needs, and true motivation is achieved by fulfilling higher level of needs. Emphasized by various motivation theories, income (money) has been an essential factor which can affect motivation. Someone who has low income jobs tendsRead MoreMotivation Theories At A Very Young Age1450 Words   |  6 Pagesthis is a positive reinforcement or motivator to get the parent’s desired outcome. When you apply the motivation theories in the workplace, the main goal is to have the employee perform their duties to achieve the company’s desired outcome. There are several motivational theorie s offered as templates for organizations to utilize the way they see fit. The ultimate outcome of these theories is that the employee with the right motivator, whether it’s positive or negative reinforcement, will encourageRead MoreFundamentals of Organizational Communication Essay784 Words   |  4 PagesWho can be labeled a motivator? Anyone, including oneself. Our book mentions a number of social scientists that have studied the concept of motivation for behavior and have developed theories, one of those being American professor of psychology, Abraham Maslow. He is widely known for is Hierarchy of Needs Theory which suggests that human behavior seeks either to increase or to avoid a decrease in need satisfaction. Maslows Hierarchy of Needs is often portrayed in the shape of a pyramid, with theRead MoreThe Impact Of Employee Motivation On Organizational Productivity, Employee Turnover, And Employee Satisfaction Essay1492 Words   |  6 Pagesto the widely accepted belief that motivation is the basic driver of human behavior. The significance of motivation in driving human behavior has contributed to the development of various theories of motivation, which are mostly applied in real life organizations or businesses. The application of these theories has considerable effects on organizational productivity, employee turnover, and employee satisfaction. The Concept of Employee Motivation Motivation can be described as a psychological processRead MoreMotivation Theory by Abraham Maslow and Frederick Herzberg Essay942 Words   |  4 Pagesare similar in their nature, these concepts or models could also be applied to the motivation of placement students in Hilton hotels in Prague. Two of the earlier on some of the most widely discussed theories on motivation were proposed by psychologists Abraham Maslow and Frederick Herzberg. Maslow introduced his Hierarchy of needs in 1943 and later fully developed it in 1954. This model consists of 5 levels of basic needs, often portrayed in a pyramid or triangular shape. The most fundamental needs

Saturday, December 14, 2019

Taco Bell Marketing Free Essays

08 Fall Introduction Hong Kong is known as being a very multinational and diversified city not only in Asia but also in the world. Not only is Hong Kong a paradise from a financial perspective, but it is also a great country in terms of the standard of living. As Hong Kong has a very diversified culture and a mix of various ethnicities, there isn’t a lack of food options and results suggest that 1 to 4 Hong Kong respondents prefer to dine out and prefer to spend up to HKD$1500 a month. We will write a custom essay sample on Taco Bell Marketing or any similar topic only for you Order Now Which looking at the results creates the ideal opportunity in opening a relatively new fast food concept, which provides a different cuisine from the current trends in a fast food format into the Hong Kong market. Environmental Analysis SWOT Analysis Strengths| Weaknesses| 1. Established a huge brand awareness and loyalty. Tremendous amounts of consumer satisfaction. | 1. Local consumer tastes need to be adapted towards Mexican cuisine. | 2. High Quality products, at relatively reasonable prices. | 2. Property prices are relatively expensive, high operating costs. | 3. Quite new concept could create attention and buzz. | 3. Not a very health conscious menu could be unappealing to target users. | 4. Sole Mexican cuisine fast food concept chain. | | Opportunities | Threats| 1. Introduce Home/Office delivery services. | 1. Existing well established fast food chains, e. g. McDonalds, KFC, Subway, Cafe de Coral etc. | 2. Experiment with local needs/taste, incorporate local flavors and delicacies. | 2. May not be appreciated by the Hong Kong public. | 3. Possibility to develop drive through, to create ease of accessibility for consumers. 3. Existing Mexican restaurants that have established brand loyalty amongst Hong Kong customers. | 4. Establish chains where students and working people can easily access. E. g. office buildings, university campuses, shopping malls etc. | | PEST Analysis Political: The political condition in Hong Kong is relatively stable, hence introducing an American based fast food chain, wont have any impacts or create any problems f rom a political aspect. As Hong Kong isn’t facing any political distress or disturbances domestically or internationally. Economical: There are several economical impacts that will incur as Taco Bell starts its operations in Hong Kong. First of all, starting a new fast food chain would create domestic employment, as jobs will be opened up towards the local citizens. Furthermore everyone earning will then pay taxes that will result in an increase in government revenue as the company gradually starts to increase its operations within Hong Kong premises. Social: The social factor also goes on to play a huge role when establishing a new fast food chain, as this acts upon the consumers’ values and beliefs. Many people are known to be relatively health conscious, hence therefore an aspect that Taco Bell will have to consider is the quality and the healthiness of the food that will be served to the local consumers. If the quality of food is compromised it could then impact the demand for the food and could hinder the company growth. Furthermore besides the food element, Taco Bell will also have to consider its Corporate Social Responsibility factors of treating their employees in an adequate manner and rewarding them with what they deserve, and also the environment factor and to maintain the clean environment Hong Kong stresses, nd to reduce waste and place heavy emphasis on packaging their food with recyclable and biodegradable materials. Technological: Technology is shown to be developing and rapidly changing all around the world. Hong Kong is known to be a very technology based country, where majority of the business is done all over technology, hence therefore there are some technolo gical factors to which Taco Bell could adapt to in order to bring positive impacts to the chain. One method would be to adapt company websites on which the menu and other promotional services can be placed, in order to increase convenience for users. Besides websites we are currently living in the Smartphone eras, hence developing apps based on the website and possibly exploiting the opportunities of providing services on-the-go and the ability to deliver from the apps can definitely produce positive growth to the firm. Therefore seeking these technological methods can definitely increase the company value. Hong Kong Fast Food Industry Trends Marketing Analysis As Taco Bell enters the Hong Kong fast food industry, it will have to create immediate effects, due to the existing competitors that have already established themselves within the market. Franchises such as McDonalds and KFC, have established themselves as the pioneers of bring western food to Hong Kong in the late 70s and 80s. Which has triggered further foreign investors such as ‘Pizza Hut’ ‘Burger King’ to name a few. Alongside local entrepreneurs who have obtained a significant market share with ‘Cafe de Coral’, ‘Maxims’ and ‘Fairwood. ’ McDonalds and KFC are shown to have the top shares in the HK fast food industry at 22% and 14% respectively. Whereas the local franchises combined have only managed 10%. The rest is accumulated with the other foreign franchise chains, which each have market shares below the 10% mark. Which will not significantly impact Taco Bell. Besides fast food, bringing in a Tex-Mex cuisine won’t be something new to the Hong Kong public, as there are a few Mexican restaurants that provide similar products and caters to the public needs. However Taco Bell tends to hold competitive advantage with the fact that it has an established brand name and the ability to serve quick, good quality and reasonable food items which correlates with what the restaurants serve. Target Market The main target market of this fast food chain is mainly aimed at the working population, students and teenagers of Hong Kong. As the fact that it is a fast food chain, its main objective is to provide quick serviced food at reasonable prices, hence incorporating working and student budget people, rather then the high-end consumers of Hong Kong. Besides the financial element, the population who are keen on a different cuisine of food, targeting the diversified population of Hong Kong, and not only to one specific ethnicity but the citizens who are on a certain budget is the main target market. Marketing Mix Variables Price: It will also have to consider the budget levels of the chosen target market. As setting an optimal level would then result in a demand, whereas if the price is placed too high, it could hinder demand and if price the price is placed too low, although it may create a large demand, however operating costs might not be covered and could result in financial losses. Product: The product will be the standardized menu that has been set all around the world. This will include the food items which taco bell is known to be most famous for. Although it will serve the standard types of food items, in order to suit the Hong Kong market it could also then explore the tastes and trends of the local population and their eating habits, which could be incorporated within the restaurant menu. Place: The perfect locations to reach out to their consumers, would be to open their branches within our minutes away from local university campuses, this would result in easy accessibility for the students who would be able to pick up and go, or have the option to eat within the restaurant premises. Besides catering to the students, to make it convenient for the working population of Hong Kong, the best locations would be opening stalls and restaurants within an office building premise or shopping malls which are placed around the commercial areas of Hong Kong, in order to create ease of accessibility to the working population of Hong Kong. Promotion: Methods such as advertising is a great opportunity, as Taco Bell is already a well established fast food chain, hence posting advertisements on local newspapers and magazines can immediately create effects as the reports show that 1 in 7 people in Hong Kong read some sort of newspaper or magazines on a daily basis. This method is the most appropriate in terms of creating brand awareness within Hong Kong. Furthermore, through the aid of promotional websites such as www. groupon. com. hk and www. beecrazy. com. hk that promote upcoming products, services and offers can definitely help reach out to their potential consumers and create demand. These methods can definitely bring positive results, once the promotion period starts. Conclusion To conclude by implementing the correct marketing mix methods and taking account of the various factors which was looked through in the PEST analysis, it can be drawn to conclusion that although Taco Bell will enter the market with relatively high competition, however due to the already well established brand name and the fact that its products tend to differ quite significantly in comparison to the leading competitors, it can gain from being diverse. How to cite Taco Bell Marketing, Essay examples

Friday, December 6, 2019

Outline for Jules verne speech Essay Example For Students

Outline for Jules verne speech Essay A journey to the center of the earthTwenty thousand leagues under the seaare just a few titles, this are just s few examples of the great adventurous, scientific and imaginative novels Jules Verne wrote. Today i would like to inform you about this great man, Jules Verne, this genius consider the Father of Science Fiction. Jules Verne was and is still know as a great author, a scientist and a well-rounded manSo to start out we can go deeply on some of these aspects of his life. a) Jules Gabriel Verne was born in 1828, in Nates, France. He was an adventurous child. He ran away once as a child, when he was eleven years old to be exact; and came upon a small boy who was crying. The boy said he had to leave his family on a ship, but he didnt want to, so for a small sum the boy agreed to let Jules take his place. He thought he was going to have an adventure but his father caught up with the ship before it got very far and took Jules home to punish him. Jules said that after that he would only travel in his imagination, and he certainly did. Bibliography: