International Business strategy Essay Example | Topics and Well Written Essays - 750 words

International Business strategy - Essay Example The importance of doing business globally helps an organization build a wider base of customers and coming up with products that satisfy customers needs and wants. Moreover, international business helps utilize excess manufacturing capacity that is not being utilized. In addition, it also enhances lower production costs through using low prices abroad (Ansoff & McDonnell, 2000). The Coca Cola Company is a multinational company that deals with selling of soft drinks is successful in the implementation of its strategies. For instance, the company has invested a lot in marketing globally and this is the reason the business is doing so well. Organizations that operate globally have a strong international vision and have international management experience as well as developing strong working partnerships with other countries. Moreover, the typical goal for doing business internationally is to grow and gain expansion. In addition, international business strategy is about manufacturing and selling products that relate to the degree of product standardization and the response from the business environment (Steiner, 2010). Foreign market entry strategies vary according to the business transactions and the country in which an organization wants to conduct business. Firstly, the importation and exportation of goods and services to and from other nations enhances products to be transported from one country to another. Organizations that export their products are able to advertise and market their products in foreign markets thus gaining a competitive advantage. The other ways that organizations enter other markets is through licensing where the international licensing firm gives the licensee exclusive rights, trademark rights, copyrights, and the knowledge of products and services. In return, licensee produces the licensors products and markets them in the assigned areas. This method is normally welcomed by nations because of